
N'ime ụda nke obodo ahụ, ụdị mgbasa ozi na-eme mgbanwe na-enwetụbeghị ụdị ya. Ka bọọdụ ọdịnala na-eji nke nta nke nta na-aghọ naanị backdrops na ihuenyo dijitalụ na-amalite na-achịkwa mbara igwe mepere emepe, igwe mgbasa ozi ekwentị mkpanaaka LED, na ngagharị ha pụrụ iche na mkpesa teknụzụ, na-akọwapụta uru nke mgbasa ozi n'èzí. Dị ka ọhụrụ "2025 Global Advertising amụma" wepụtara nke GroupM (GroupM), dijitalụ si-n'ụlọ mgbasa ozi (DOOH) ga-aza 42% nke ngụkọta n'èzí emefu, na LED mobile ihuenyo trailers, dị ka isi na-ebu nke a na-emekarị, na-aghọ ọhụrụ ọkacha mmasị na ika ahịa na kwa afọ ibu ibu nke 17%.
Na-agbaji agbụ oghere: site na ngosipụta edobere ruo nbanye zuru ụwa ọnụ
Na mpaghara isi ego nke Lujiazui na Shanghai, ụgbọ ala mgbasa ozi mkpanaka nke nwere ihuenyo P3.91 elu-definition LED na-eji nwayọọ nwayọọ na-agafe. Mgbasa ozi dị ike na ihuenyo na-ekwughachi na nnukwu ihuenyo dị n'etiti ụlọ, na-emepụta ụdị nkwurịta okwu "igwe + ala" akụkụ atọ nke na-abawanye ikpughe ika site na 230%. Tụnyere usoro mgbasa ozi dị n'èzí ọdịnala, trailers ekwentị mkpanaaka nke LED emebiwo njedebe ohere kpamkpam, na-eme mgbanwe na ọnọdụ dị iche iche. Ma na mpaghara ọrụ okporo ụzọ, ebe mmemme egwu, ma ọ bụ ogige obodo, ha nwere ike nweta "ebe ọ bụla ndị mmadụ nọ, ebe mgbasa ozi dị" site na mmegharị ike.
Mmiri mmiri a abụghị naanị na-agbaji site na oghere anụ ahụ ma na-agbanwekwa arụmọrụ nke nkwurịta okwu. Dị ka QYResearch si atụmatụ, ụwa n'èzí mgbasa ozi ịrịba ama ahịa ga-anọgide na-eto eto na a compound kwa afọ ibu ọnụego nke 5.3% na 2025. The ike iru ike nke mobile ihuenyo trailers ebelata-eri kwa puku echiche (CPM) site 40% tụnyere omenala static mgbasa ozi. Na Jiangsu, akara nne na nwa ọhụrụ nwetara ọnụego ntụgharị 38% na-anọghị n'ịntanetị site na njegharị ụgbọ ala mgbasa ozi, jikọtara ya na kupọns ngosi ụzọ ụlọ ahịa. Ọnụọgụ a ji okpukpu 2.7 karịa mgbasa ozi n'èzí ọdịnala.
Onye ọsụ ụzọ nkwurịta okwu Green: site na ụdị oriri dị elu ruo mmepe na-adigide
N'ihe gbasara nnọpụiche carbon, igwe na-adọkpụ ihuenyo ekwentị LED na-egosi uru gburugburu ebe obibi pụrụ iche. Usoro inye ike na-echekwa ike ya, jikọtara ya na ihuenyo P3.91 dị ala, nwere ike ịrụ ọrụ akwụkwọ ndụ akwụkwọ ndụ maka awa 12 kwa ụbọchị, na-ebelata ikuku carbon site na 60% ma e jiri ya tụnyere mgbasa ozi n'èzí omenala.
Njirimara gburugburu ebe obibi a abụghị naanị kwekọọ na ntụzịaka amụma kamakwa ọ na-ejekwa ozi dị ka ngwa ọrụ siri ike maka ọdịiche ika. N'okpuru mkpali nke usoro "New Quality Productivity" nke China, a na-atụ anya na ntinye mgbasa ozi mgbasa ozi nke fotovoltaic ga-eru 31% site na 2025. Ngwa ngwa zuru ebe niile na njem nke igwe ọkụ ọkụ ọkụ ọkụ ọkụ ọkụ na LED mobile ihuenyo ụgbọala na-adọkpụ na-enye ohere maka ịkwaga n'ebe ọzọ mgbe nnukwu ihe omume, na-ezere mmebi akụ na ụba jikọtara ya na ụlọ ọrụ ọdịnala.
Ọdịnihu dị ebe a: site na ndị na-ebu mgbasa ozi ruo smart nodes nke obodo
Mgbe abalị dara, ihuenyo nke LED mobile ihuenyo ụgbọala na-adọkpụ ji nwayọọ nwayọọ na-ebili ma gbanwee n'elu ikpo okwu ntọhapụ ozi mberede obodo, na-agbasa ọnọdụ okporo ụzọ na ịdọ aka ná ntị ihu igwe ozugbo. Àgwà ọma a na-arụ ọtụtụ ọrụ na-eme ka ụgbọala na-adọkpụ na-eduga na ihuenyo mkpanaka karịrị onye na-ebu mgbasa ozi dị mfe ma ghọọ akụkụ dị mkpa nke obodo smart.
Na-eguzo na njedebe nke 2025, LED mobile screen trailers na-ebugharị ụlọ ọrụ mgbasa ozi n'èzí ka ọ gbanwee site na "ịzụta oghere" gaa na "nleba anya nlebara anya." Mgbe teknụzụ, imepụta ihe, na nkwado na-ejikọta nke ọma, oriri dijitalụ a na-akpa ike ọ bụghị nanị na-eje ozi dị ka nnukwu injin maka nzikọrịta ozi kama ọ ga-abụkwa akara na-asọpụta nke omenala obodo mepere emepe, na-ede isi okwu nkwuwa okwu n'ọdịdị azụmahịa n'ọdịnihu.

Oge nzipu: Eprel-28-2025